How to Schedule Social Posts Automatically with Make (Step-by-Step 2024)

If you're still manually posting to social media every day, you're leaving serious time on the table. Make (formerly Integromat) is one of the most powerful no-code automation platforms available—and it can completely transform how you manage your social media calendar. In this guide, you'll learn exactly how to build a social post scheduling workflow from scratch, without writing a single line of code.

Why Automate Social Media Scheduling?

Social media demands consistency—but consistency is exhausting when done manually. According to Sprout Social's research, brands that post consistently see up to 67% more engagement than those that post sporadically. Yet most creators and businesses struggle to maintain that cadence.

Automation solves this problem. Instead of logging into five different platforms at specific times, you set up a workflow once and let it run. Tools like Make sit at the center of this ecosystem—connecting your content calendar to your social channels automatically.

Adoption of social media automation tools has exploded over the past five years, as shown in the table below:

Growth in Social Media Automation Tools Adoption (2019–2024)

Year	Adoption Index (Users in Thousands)
2019	12
2020	28
2021	45
2022	68
2023	92
2024	156
Source: AI-generated estimate based on industry trends

The trend is clear: automation isn't a niche tactic anymore—it's becoming the default for serious content teams. If you want to understand how Make stacks up against other platforms before you dive in, check out our Make (Integromat) 2024 Review: Pros, Cons, and Pricing Breakdown.

What You'll Need Before You Start

Before building your first scenario in Make, gather the following:

• A Make account (free tier works for getting started)
• A content calendar in Google Sheets, Airtable, or Notion
• Connected social media accounts (Facebook Pages, Instagram Business, LinkedIn, Twitter/X, or Buffer)
• API access or a connected app for your social platforms

Make connects to over 1,500 apps natively, so the integration possibilities are vast. For most social platforms, you'll use Make's built-in modules—no API coding required.

Step-by-Step: Building Your Social Scheduling Scenario in Make

Step 1: Set Up Your Content Calendar

Your content calendar is the brain of the operation. Create a Google Sheet with columns like: Post Date, Platform, Caption, Image URL, Status. This becomes your source of truth. Every row is a scheduled post.

Step 2: Create a New Scenario in Make

Log into Make and click Create a new scenario. Search for "Google Sheets" as your trigger module. Select the Watch Rows trigger—this fires whenever a new row is added or a specific condition is met (like Status = "Ready to Post").

Step 3: Add a Filter or Router

Use a Router module to split your workflow based on the Platform column. One path goes to Facebook, another to Instagram, another to LinkedIn. Each path uses Make's native social media modules or connects through Buffer for broader scheduling support.

Step 4: Configure the Posting Module

For each platform branch, add the appropriate posting module. For example:

• Facebook: Use the "Create a Post" module under the Facebook Pages app
• LinkedIn: Use the LinkedIn module to share a post or article
• Instagram: Route through Buffer or a Meta Business Suite connection
• Twitter/X: Use the Twitter module to create a tweet

Map the Caption and Image URL fields from your Google Sheets trigger to the relevant fields in each module.

Step 5: Add a Scheduler Trigger

Instead of triggering on new rows only, use Make's built-in Scheduler to run the scenario at set intervals—say, every day at 8am. The scenario checks for rows where the Post Date matches today and Status = "Approved," then publishes them automatically.

Step 6: Update the Status Column After Posting

Add a final Google Sheets module to update the Status cell to "Published" once a post goes live. This prevents duplicate posting and keeps your calendar clean.

Comparing Social Scheduling Methods

Method	Time Cost (Weekly)	Cost	Flexibility	Best For
Manual Posting	8–12 hours	Free	High	Beginners, small accounts
Native Schedulers (Meta, LinkedIn)	3–5 hours	Free	Medium	Single-platform managers
Buffer / Hootsuite	1–3 hours	$15–$99/mo	Medium	SMBs, agencies
Make Automation	<1 hour	$9–$29/mo	Very High	Teams, creators, agencies

Pro Tips to Supercharge Your Make Workflow

• Use AI-generated captions: Connect OpenAI's ChatGPT module in Make to auto-generate post captions from a topic keyword in your sheet—see our guide on Best ChatGPT Prompts for Marketing Professionals for inspiration.
• Add error handling: Use Make's error handler routes to send yourself a Slack or email alert if a post fails.
• Batch weekly content: Spend 30 minutes Sunday filling your Google Sheet, then let Make handle the rest of the week automatically.
• Track engagement data: Build a second scenario that pulls post analytics back into your sheet for reporting.

Make is also exceptional for broader business automation. If you're already using it for social media, consider expanding into CRM workflows—our post on How to Automate Your CRM with Make and HubSpot is a great next step.

For those evaluating whether Make is the right platform for you, Make's official app directory lists every available integration to help you confirm compatibility with your existing stack.